WHEN THE WORK DESERVES MORE THAN “ACCOUNT MANAGEMENT.”

Fractional Client Leadership, scope, and relationship-building expertise—on call, on brand, and on your side.

Your account team is juggling decks, triaging messages on three different platforms, and putting out “fires.” But no one’s teaching them how to lead.

Your new capabilities don’t quite click together.

Your growth clients keep slipping back into transactional and/or tactical mode.

And your SOWs don’t set you up for success.

HOW ERIC CAN HELP:

🧭 Contract-based GAD or Account Director

When a fire’s already lit, or you just need someone who’s been around the block without making it all about them. I jump in, roll up sleeves, lead the room, and make things easier for everyone. No steep onramp. No ego. Just traction.

🧠 ❤️ Client Leadership Coaching

Let’s be honest: “Account Management” doesn’t cut it. I help elevate your team from inbox jockeys to integrated leaders - with empathy, clarity, and real-deal insight. Especially relevant in the AI age, where clients need thinking, not just throughput.

🤝 Moving from VENDOR ➡️ PARTNER

Too many good agencies stay stuck as the 'people who make things.' I help map the path from order-taker to indispensable. It’s not a script — it’s a custom playbook for how your agency earns deeper trust, scope, and standing.

🔍 SOW Reviews

Most SOWs are either vague or bloated. I help you see around corners, tighten the language, and make sure you don’t regret what’s on paper 6 months from now. I help you see around corners to balance protection with promise — that’s the sweet spot.

🧩 Integration Strategy

You’ve added capability and complexity. But your workflow and story haven’t caught up. I help teams click together, clarify how it all works (inside and out), and create confidence instead of chaos.

🧲 Talent Brand Storytelling

As with any brand, recruiting is a reputation game. If you want the right people to want in - and stay in - you need more than “culture” slides. I help define and express what makes your shop magnetic to the talent that matters. Then work through ways you can get more credit for living it, not just saying it.

📢 Industry-Specific POV Building

You’ve got the chops. But do prospects know that? I help you frame your thinking in a way that clients (especially in CPG, retail, or challenger categories) can actually use and act on. Not thought leadership for its own sake, but thought leadership that gets invited to the table.