Fractional OR FT BRAND Marketing & Creative Ops Leadership That Moves the Needle
When a big initiative can’t wait for a permanent hire, I bring the clarity, structure, and orchestration to make it happen.
I’ve been on both sides of the table - leading brands and agencies. So I know how to turn strategy into real, measurable results. I step in where there’s momentum to build, chaos to calm, or leadership missing.
WHAT BRANDS BRING ME IN FOR:
Major Launches – Align cross-functional teams (internal and external) on critical priorities, insights, timelines, and deliverables.
Process Overhauls – Redesign or refine workflows to make them stick.
Interim Leadership – Guide and empower the team with clarity until the right full-time hire arrives.
Partner Orchestration & Integration – Get the best work from your agencies and vendors.
EXAMPLES OF SPECIFIC PROJECTS AND VALUE-DRIVING DELIVERABLES:
🪂 Contract-based BRAND MANAGEMENT
When a fire’s already lit, or you just need a veteran to cover a parental leave gap. An outside voice that can plug in - as well as bring fresh thinking to the team.
No long commitment. No steep onramp. Just traction.
🧭 Brand Strategy That Sticks
Translate strategy into everyday decisions across teams: product, people, partnerships, and comms.
🤝 Agency Whispering 🫶
Someone on your side that knows from experience how clients can get the best out of agency teams.
(Very few brands have this secret weapon on their side - no matter how great your marketing team may be at the rest of their job.)
🎨 more effective Briefs & Feedback Frameworks
Great briefs and feedback are an art. Unlock the strategic and artistic potential in your team more consistently. Start seeing better results and relationships - both internally and externally.
🔍 SOW Review & Reset
Someone on your side of contract negotiations that’s intimately familiar with what agencies need to give you their best. I help you see around corners, balancing promise with protection. Nuances your Legal and Procurement teams would never know to redline.
🎼 Campaign Integration & Team Alignment
You’ve got smart teams, but nobody’s fully orchestrating the whole. Let’s turn learnings into shared alignment and roadmaps.
🎯 Agency Search & PARTNERSHIP Advisory
Whether a formal RFP, or you just need smart speed dating to find the right partner. Either way, I can lead through critical nuances that help you avoid pitfalls.
And even more importantly, start the partnership on the right foot. It’s amazing how much potential is lost in partnerships that shortchange this foundation.